Brand Guidelines

Plan anything… birthdays ● food ● festivals ● nightlife ● concerts ● holidays ● weekends away ● sports ● hen and stag nights ● family events…

Vision

Empowering users to createand experience countless special moments amongstfamily & friends

Mission

To turn the frustrations of planning group get-togethersinto a fun and effortless experience for everyone involved

Our audiences,or who we’re talking to.

Young Professionals:

20s-30s. Often college graduates or early in their careers. Engaged in professional pursuits, seeking career advancement, active in social and professional networks. Uses WhatsApp, Slack, or professional networking platforms likeLinkedIn to stay connected and coordinate social activities.

Socialites and social ringleaders:

18-45. Typically individuals with disposable income. Actively participate in social events, enjoy networking, may have afocus on fashion, arts, or entertainment. Uses Instagram, Facebook, or event-based apps like Eventbrite, dice. fm to discover and coordinate social gatherings, parties, fashion events, or cultural activities.

Millennials:

18-45 age range. Tech-savvy, socially conscious, enjoy experiences and socializing, embrace diversity and inclusion.Uses Instagram, Snapchat, Twitter, and TikTok. Tend to use messaging apps like WhatsApp and group planning apps like Meetup or Trello to organize social activities.

Vision

Empowering users to create and experience countless special moments amongst family & friends

Mission

To turn the frustrations of planning group get-togethers into a fun and effortless experience for everyone involved

If Socirc was a personwe would be friendly,optimistic, and helpful.

Our tone of voice

From written communications, to the waywe answer the phone, our personality isbuilt on these 3 foundations.

FRIENDLY:

We aim to create a conversational and approachable atmosphere.A casual tone to engage with our community, making them feel comfortable and welcome.

OPTIMISTIC:

We highlight the benefits of connecting with social circles through shared interests and social activities, new experiences, and making lasting friendships.

HELPFUL:

We assist our community throughout their journey. Our tone of voice is helpful and supportive, providing guidance, tips, and resources to ensure successful planning and execution.

The logo is the gateway to the brand, so it’s important that it is used clearly and correctly.

Correctly means that the logo is used at a large enoughsize so that the name is legible and that nothingencroaches within its exclusion zone or obscures the logo.

Full colour version

The full colour logo can be used on lighter coloured backgrounds or white.

Reversed version

The reversed logo can be used on darker backgrounds.Please ensure the contrast is strong enough between background and logo to ensure legibility.

The Logo Exclusion Zone

An exclusion zone exists around the logo to help protect its clarity and to ensure it communicates effectively. No object should encroach into the exclusion zone of the logo. The zone extends upwards by the height of the ‘O’ in Socirc and below by the same distance. It also extends to either side of the logo by the width of the ‘O’

Other restrictions:

Don’t stretch the logo or distort it in any way.
Don’t change the colour of the logo.
Don’t change the angle of the logo.

Brand typography

Primary brand font.

Panamera

Panamera is a geometric font witha friendly and warm voice. Panamera says “approachable” and “straightforward” and is easy to read. A humanisticsans-serif typeface, Panamera’s great for communicating “reliability”.